Imagine this: Between covering shifts because of staff challenges, keeping up with finances and bank demands, and dealing with supply chain issues, there isn't space left to think. And it shows in the communication going out to the team and to customers.
When the team asks the owner why emails are going out at 2 a.m., it is clear something has to change. That’s when the owner brings in outside help.
I would take all the communication creation, editing, and final‑draft work off the owner’s plate. The owner would still have final go/no‑go on what goes out, but they wouldn't need to spend late nights trying to write it all.
The hours that go into writing and editing messages or trying to unwind a confused customer reply could go back into running the business, the work they’re actually best at.